Typography

Lure has a number of brand touch points, across a number of platforms. In order create a holistic and seamless experience, Lure has defined a font stack to be used across it's platforms. These fonts have been selected for a multitude of reasons. Primarily Lure will exist on digital platforms and as such a typography stack that consists solely of sans serif based types, specifically designed for screens, has been chosen. This aims to result in strong readability on a number of screen sizes and applications.

The above typefaces are publicly available, and are predominantly open source. Use of fonts outside of this stack is strongly advised against and should be done so under advisement from the Lure creative design team.