Logos

The retail space is flooded with a variety of brands, apps and marketplaces. The Lure logo has been purpose built to represent it's mission. The Lure brand is made up of two components; the logo mark and the logo type. These are to be used in tandem, where possible. The logo mark can be used without the logo type, however the logo type must always be presented with the logo mark. Further usage guidelines can be viewed below.

Negative Space

Applications of the Lure logo should adhere to an appropriate amount of negative space. This ensures the logo retains its visual impact, regardless of application or size.

The recommended space is determinant on the logo usage. When presenting the full logo, the surrounding negative space can be calculated as three times the height, by the width of the full logo and width of four logo marks. When presenting the logo mark, the negative space is three times height, by three times width.

Inappropriate Usage

Every usage and application of the Lure logo has been considered during the design process. To keep the strength and cohesion of the logo across all applications it is important to treat it correctly. Below are examples of inappropriate usages.