Illustrative Style

Lure aims to join every customer on their retail journey. At the heart of Lure’s communication strategy is the usage of illustrative elements. Through a strong and modern illustration style, Lure tells its story to its customers that both unique to Lure but is somehow familiar and approachable to Lure’s audience.

These illustrations are tied to every area of Lure, from hero & supporting imagery to Lure’s products and solutions. This results in a holistic experience that is uniquely Lure.

Please note: The illustrations seen here are not licenced nor owned by Lure. They belong to Spencer Gabor, an illustrator.