Colour
Primary palette
The Lure brand leans heavily on the utilisation of its core palette in branded materials. It allows for a homogenised experience across our brand touch points, social, print & product. These colours can be used in a variety of ways including core block colouring, photo treatments all the way to highlights.
NAME
Click Pink
RGB
247 49 107
HEX
#F7316B
CMYK
0 97 37 0
NAME
Slate
RGB
38 38 38
HEX
#262626
CMYK
71 65 64 69
NAME
White
RGB
255 255 255
HEX
#FFFFFF
CMYK
0 0 0 0
Secondary palette
Our secondary palette is filled with colours to breathe life into the brand. Through clever application or in tandem with the core palette, these colours can lift the Lure brand to new heights. These colours are typically used best while supporting the core palette, however can be used alone in areas of high brand awareness.
NAME
Royale
RGB
93 11 180
HEX
#5D0BB4
CMYK
78 92 0 0
NAME
Turquoise
RGB
20 196 188
HEX
#14C4BC
CMYK
69 0 34 0
NAME
Midnight
RGB
43 44 107
HEX
#2B2C6B
CMYK
100 97 27 16